I can’t believe it - 5 years have come and gone in the blink of an eye! What started as a fun hobby in my parents' basement has grown into a full-scale company. I feel so lucky to be able to come into work every day and share my passion with people who are just as dedicated to the brand as I am. I also feel lucky to have such amazing customers - You bring me so much joy when I see all the unique ways you style our pieces throughout your daily life.
In honour of the brand's Birthday, I thought I would share a few highlights over the past 5 years…
2020
- Our first sale! The journey begins!
2021
- Our first digital Vogue article:
- Kylie Jenner collaboration for Kylie Cosmetics
2022
- First-ever STEFF ELEOFF pop-up in Paris during Paris Fashion Week
- Our first feature in Vogue US, print issue
2023
- STEFF ELEOFF Pop-up in London during London Fashion Week
- Launched our Say My Name Letter Necklaces (our best-selling piece to date)
2024
- Moved into our warehouse!
- Collaborated with Porsche, creating an art car installation for their event
- Stocked pieces at Kith Tokyo
- Won the Accessory Designer of the Year award at CAFA (Canadian Art and Fashion Awards)
2025
- Our first STEFF ELEOFF Cafe in Toronto
I can’t wait to see what the future holds - We already have our eye on some fun projects and collaborations, and I look forward to bringing you along for the ride! As always, thank you so much for your endless love and support. Without you, the customer, I would not be where I am today.
Lots of love,
SE xo.